MINAS – Nick Minas (pronounced “Minus”) serves as President/CEO of MinasPlus, leads every Client project and is the main point of contact to our Clients. Nick is a marketing and sales executive with nearly 20 years of leadership experience. Over the years, he has served as a Client, consultant, and advertising professional. As such, his main areas of focus are marketing and brand strategy, client management and project management.
PLUS – As a marketing strategy project at MinasPlus requires some type of creative implementation, we add (“PLUS”) other team members with the necessary expertise. Collectively, our team at MinasPlus has worked for and with Fortune 100 clients, major retailers, and leading advertising agencies as well as with small businesses and start-ups. We also possess a diverse set of industry experience across product and service categories. Finally, we have a variety of functional experience within the marketing and creative fields.
Nick Minas, President/CEO, is a marketing and sales executive with almost 20 years of experience. His diverse, cross-functional leadership experience includes, but is not limited to, brand/marketing strategy, brand management, market research, marketing communications, product development, retail/sales, web/interactive, lifestyle marketing and youth marketing. He has worked on both the Client and Agency/Consulting-side and across a variety of businesses.
Nick has worked for and with large, mid-sized, and small organizations as well as with entrepreneurs. Companies with which he has worked include, but are not limited to, Ford Motor Company, Marriott International, Travel Channel, Nabisco, Campbell Soup Company, Southwest Airlines, Blue Shield, Southern California Edison, The New York Times, AT&T and American Museum of Natural History. He has also done business with various celebrities and personalities. Nick has led projects and teams of all sizes, from large, global initiatives to smaller, local ones.
Nick holds a Bachelor of Arts in Economics from Dartmouth College and a Master of Business Administration in Marketing and Finance from The University of Chicago Graduate School of Business.