Delivering a tailored set of marketing services for each Client,
from strategy to execution.
Market Research & Analytics
Identifying the rational and emotional needs of customers is a critical component to developing strategies and creative.
Example research methodologies include focus groups, surveys, in-home (ethnographies), retail audits, media usage, product sampling/testing, ad testing, observations and brand perception scores.
Brand Strategy & Positioning
A unique strategy, point-of-difference, and personality of any company/brand are the most important items to finalize. We do not proceed with creative or any type of execution without doing so.
We establish the single-minded selling proposition, support messaging, key emotional benefit and creative tone of all communications efforts. These are based on market insights, consumer needs and attitudes, and Client objectives and differentiators.
& Trend Analysis
Knowing the current and future potential of the market is essential in order to develop strategies that last.
Some types of competitive and trend analysis include industry reports, competitive advertising (TV, Print, Online, etc.), company websites, annual reports, public relations, blogs/reviews, social media, retail audits, trade shows, sales analysis and pricing analysis.
Developing an integrated marketing plan that is fully aligned with the strategy is a must. Day-to-day management of the plan follows suit.
Key components of the plan may include marketing communications, product development, retail/sales and any other logistics. It is also necessary to constantly track sales and responses to all marketing actions and make any modifications to the plan, as necessary.
Getting the word out about the company/brand, across a variety of channels, is an important investment.
Depending on how the customer gathers information to make decisions, advertising, websites, social media, collateral, retail merchandising, promotions, PR and events are developed.
New products, services and innovations are explored and tested to help Clients stay on the forefront of their industries.
We help develop new products, modified products, brand/product extensions, new features/benefits, product claims, packaging, licensing opportunities, and product partnerships.