MinasPlus Marketing Inc. offers cutting-edge solutions in market research, brand strategy, creative consulting, and messaging. With over 30 years of experience, we empower businesses to craft powerful marketing using brain science principles.
Our Services
Brand Strategy
Messaging
Market Research
Creative Consulting
Tailored solutions for all industries and budgets.
Client Experience
Serving enterprise to startup clients across various industries.
MinasPlus Approach
Our process integrates Research, Brand Strategy, and Creative Consulting. Beginning with thorough market research, we delve into understanding your target audience, competition, and brand identity. We then craft a comprehensive brand strategy, guiding our subsequent creative endeavors. No creative output is generated without the foundation of robust research and a clear, compelling strategy.
Clients
Our esteemed clientele boasts a spectrum of industry leaders, from Fortune 500 stalwarts to trailblazing startups. Companies like Ford Motor Company, Nabisco, and Marriott stand as testament to our commitment to excellence. With a focus on both B2B and B2C sectors, our collaborations span diverse industries, driving innovation and success in every partnership.
Case Studies
We've navigated through an array of challenges, ranging from large-scale projects to nuanced endeavors, across diverse industries and budgetary scopes. Our methodologies are grounded in scientific analysis, while our creative executions are concise, purposeful, and aligned with the approved brand strategy. Our strategic insights and creative consulting have also been instrumental in garnering accolades for our clients.
Market Research
Harnessing data rooted in the latest advancements in brain science and the subconscious mind, we eschew conventional surveys in favor of a more insightful approach. Our process begins with uncovering pivotal insights about your customers, competitors, and brand identity. We deliver a comprehensive executive summary of key insights, backed by meticulous data and strategic implications.
Brand Strategy
We conceptualize the "big idea" that encapsulates your company/brand essence, serving as the linchpin for all business endeavors. This core message, or brand positioning, directs all marketing activities. Our brand strategy comprises a succinct summary encompassing target audience, competitive analysis, messaging, emotional resonance, and brand persona.
Creative Consulting
Offering expert guidance and execution in creative endeavors, we ensure that all creative outputs align seamlessly with the approved brand strategy. Employing science-based marketing principles rooted in cutting-edge research, we advise on branding, messaging, product design, retail, and more.