Market Research
Unlock Insights to Propel Your Business Forward
At MinasPlus, we specialize in harnessing the power of advanced market research methodologies to deliver actionable insights that drive business growth. Our comprehensive services provide you with the strategic intelligence you need to make informed decisions and stay ahead of the competition.
Our Approach
We go beyond traditional methods of data collection, leveraging the latest insights from brain science and the subconscious mind. By understanding the underlying drivers of consumer behavior, we minimize bias and ensure the accuracy of our strategies.
What We Offer
Traditional Techniques
Stakeholder Interviews & Insights Gathering
Gain valuable perspectives from key stakeholders to inform strategic decision-making.
Focus Groups & Surveys
Conduct focus groups and surveys to delve into consumer attitudes, preferences, and motivations.
In-Depth Interviews (IDIs) & Ethnographic Studies
Dive deep into consumer lifestyles and behaviors through one-on-one interviews and immersive ethnographic research.
Market Segmentation & Industry Analysis
Identify market segments and analyze industry trends to uncover growth opportunities.
Consumer Behavior & Psychographics
Understand the psychological factors that influence consumer behavior and tailor your marketing efforts accordingly.
Advanced Techniques
Predictive Analytics
Utilize statistical algorithms and machine learning techniques to forecast future trends and behaviors based on historical data.
Virtual Reality (VR) Research
Immerse participants in simulated environments to gather insights into real-world consumer behavior and preferences.
Social Media Listening
Analyze social media conversations and interactions to understand consumer sentiment, identify trends, and monitor brand perception.
Artificial Intelligence (AI) in Research
Leverage AI-powered tools and algorithms to automate data analysis, uncover patterns, and generate actionable insights at scale.
Neuroscience-Based Tools
EEG (Electroencephalogram)
Measure brain activity to understand cognitive processes and emotional responses.
ECG (Electrocardiogram)
Monitor heart rate and variability to assess emotional arousal and engagement.
GSR (Galvanic Skin Response)
Track changes in skin conductance to gauge emotional arousal and stress levels.
Facial Coding
Analyze facial expressions to uncover subtle emotional cues.
Eye Tracking
Assess visual attention and engagement by tracking eye movements.
Implicit Association Testing
Explore subconscious associations and preferences to understand implicit attitudes.
Why Choose Us
Science-Based Approach
Our methodologies are grounded in the latest findings from brain science and psychology, ensuring the reliability and effectiveness of our research.
Actionable Insights
We prioritize insights that are actionable, providing clear and specific recommendations to guide your strategic decision-making.
Customized Solutions:
Every project is tailored to your unique needs and objectives, ensuring relevance and applicability to your specific business context.
Unlock the power of advanced market research with MinasPlus. Contact us today to learn how our services can drive success for your business.