Market Research

At MinasPlus, we specialize in harnessing the power of advanced market research methodologies to deliver actionable insights that drive business growth. Our comprehensive services provide you with the strategic intelligence you need to make informed decisions and stay ahead of the competition.

Our Approach

We go beyond traditional methods of data collection, leveraging the latest insights from brain science and the subconscious mind. By understanding the underlying drivers of consumer behavior, we minimize bias and ensure the accuracy of our strategies.

What We Offer

Traditional Techniques

• Stakeholder Interviews & Insights Gathering

  Gain valuable perspectives from key stakeholders to inform strategic decision-making.

• Focus Groups & Surveys

  Conduct focus groups and surveys to delve into consumer attitudes, preferences, and motivations.

• In-Depth Interviews (IDIs) & Ethnographic Studies

  Dive deep into consumer lifestyles and behaviors through one-on-one interviews and immersive ethnographic research.

• Market Segmentation & Industry Analysis

  Identify market segments and analyze industry trends to uncover growth opportunities.

• Consumer Behavior & Psychographics

  Understand the psychological factors that influence consumer behavior and tailor your marketing efforts accordingly.

Advanced Techniques

• Predictive Analytics

  Utilize statistical algorithms and machine learning techniques to forecast future trends and behaviors based on historical data.

• Virtual Reality (VR) Research

  Immerse participants in simulated environments to gather insights into real-world consumer behavior and preferences.

• Social Media Listening

  Analyze social media conversations and interactions to understand consumer sentiment, identify trends, and monitor brand perception.

• Artificial Intelligence (AI) in Research

  Leverage AI-powered tools and algorithms to automate data analysis, uncover patterns, and generate actionable insights at scale.

Neuroscience-Based Tools

• EEG (Electroencephalogram)

  Measure brain activity to understand cognitive processes and emotional responses.

• ECG (Electrocardiogram)

  Monitor heart rate and variability to assess emotional arousal and engagement.

• GSR (Galvanic Skin Response)

  Track changes in skin conductance to gauge emotional arousal and stress levels.

• Facial Coding

  Analyze facial expressions to uncover subtle emotional cues.

• Eye Tracking

  Assess visual attention and engagement by tracking eye movements.

• Implicit Association Testing

  Explore subconscious associations and preferences to understand implicit attitudes.

Why Choose Us

• Science-Based Approach

  Our methodologies are grounded in the latest findings from brain science and psychology, ensuring the reliability and effectiveness of our research.

• Actionable Insights

  We prioritize insights that are actionable, providing clear and specific recommendations to guide your strategic decision-making.

• Customized Solutions:

  Every project is tailored to your unique needs and objectives, ensuring relevance and applicability to your specific business context.

Unlock the power of advanced market research with MinasPlus. Contact us today to learn how our services can drive success for your business.