About — MinasPlus Marketing

WHAT WE DO

MinasPlus is a brand strategy, market research, and creative consultancy. We utilize data informed by the latest in brain science and the subconscious mind in all our endeavors, including:

Conducting market research
Developing brand strategies
Creating powerful, enduring emotional connections

Our approach is less reliant on traditional methods of "asking people," which often introduce bias. As a result, our marketing solutions are more potent and effective, resonating with the true subconscious and emotional desires of your customers.

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Market Research
Gather science-based data

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Brand Strategy
Create emotional differentiation

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Creative Consulting
Craft compelling creative

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HOW WE’RE DIFFERENT

Reliable, Science-Based Data

Leveraging the latest insights from brain science and subconscious understanding, we minimize bias and ensure the accuracy of our strategies. Our approach involves meticulous analysis of data, incorporating cutting-edge research methodologies to uncover actionable insights that drive decision-making and enhance marketing effectiveness.

Engaging Storylines that Persuade

Drawing from our expertise in advertising and entertainment, we craft compelling narratives that captivate audiences and drive engagement. Through strategic storytelling, we create emotional connections that resonate with consumers, motivating them to take desired actions and strengthening brand affinity.

Best-in-Class Marketing for All Budgets

Our proven science-based principles deliver outstanding results, regardless of your budget constraints. We prioritize efficiency and effectiveness, optimizing resources to maximize impact and deliver exceptional value to our clients. From startups to Fortune 500 companies, we tailor our approach to meet your specific needs and goals.

Emotional Empathy for You and Your Customers

With a deep understanding of your needs and challenges, we create emotional connections that resonate with your audience. By empathizing with both our clients and their customers, we develop marketing strategies and campaigns that speak directly to the hearts and minds of consumers, fostering loyalty and driving brand advocacy.

Teams Uniquely Tailored for You

Each project is assigned a personalized team, carefully selected to match your requirements and goals. Our collaborative approach ensures that you receive dedicated support from experts with the right blend of skills and experience to deliver exceptional results. We adapt to your preferences and work seamlessly as an extension of your team.

Simple, Focused, and Direct Communication

We prioritize clear and transparent communication to ensure everyone is aligned and working towards success. By maintaining open channels of communication, we foster collaboration and trust, enabling smooth project execution and timely decision-making. Our straightforward approach minimizes confusion and maximizes efficiency.

Accountability for Results

Committed to delivering measurable outcomes, we work closely with you to optimize strategies for success. We set clear goals and metrics upfront, regularly monitoring progress and adjusting our approach as needed to achieve the desired results. Your success is our top priority, and we hold ourselves accountable for delivering tangible, impactful outcomes.

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The MinasPlus Approach

Step 1: Orientation and Alignment

Welcome to the beginning of our partnership. This step is about establishing a mutual understanding and setting our collective goals. We dive deep into both our business philosophies and your specific needs. You'll be introduced to our innovative, proprietary tools and methodologies designed for swift and effective marketing development, ensuring your path to success is both clear and well-equipped.

Step 2: Research and Discovery

Our journey continues with individual conversations with each of your key stakeholders. We explore your ambitions, perceptions, and any apprehensions you might have—completely normal aspects of the process. This dialogue helps us tailor a research plan uniquely suited to your needs, avoiding one-size-fits-all solutions. We aim to provide insights, not just data, ensuring everything we discover is actionable and directly relevant to your goals.

Step 3: Crafting Your Brand Strategy

Now, we arrive at the essence of your brand. This step is about defining your brand's core message and position in the market, often referred to as your Unique Selling Proposition (USP). Derived from thorough analysis of the market, customer insights, competitive landscape, and your brand's intrinsic values, we develop a strategy that stands out. The outcome is a comprehensive brand strategy document, including a detailed target audience profile based on the latest findings in brain science, competitive insights, emotional benefits, and brand personality, all summarized in an actionable creative brief.

Step 4: Creative Consulting and Execution

The foundation of any impactful marketing and creative work lies in robust research and a compelling brand strategy. With these elements in place, we're ready to address your creative needs. This might involve developing an integrated marketing plan, designing a creative campaign, or innovating product development strategies that touch every aspect of the customer experience. Our goal is to perfectly articulate your brand strategy across the most effective channels. Whether you need us to lead the creative charge or support your existing team and agencies, we adapt to fit your needs.