About

Before Taking AI Advice From Anyone, Ask This:

“Have they ever actually run a marketing team?”

A lot of people are showing you AI right now. Almost no one's showing you the full picture of marketing.

Here's the difference…

25+ Years of Marketing. The Latest in AI. Applied in the Right Order.

Marketing has more AI tools than ever — and less clarity than ever. Most companies didn't get a system. They got a pile of AI tools nobody fully trusts, because the tools are leading and the marketing is following. I spent 25+ years doing the hands-on work of marketing and brand strategy — Client-side and Agency-side — before Kellogg sharpened my grasp of how marketing is built with AI today, and where it's headed. MinasPlus puts those two things together in the right order, with marketing judgment leading and AI making it better.

The Work, Not Just the Resume

Client-side at Ford Motor Company, leading a 50-person cross-functional launch team, and working across global marketing strategy, product launch, brand management, and insights. Agency-side at FCB, Saatchi & Saatchi, Team One, Y&R, Wunderman, and RPA. 250+ brand strategies and 300+ research initiatives. Case studies include Marriott, Renaissance Hotels, Southwest Airlines, American Girl, Gurtin Fixed Income, Angel Oak Companies, Cambridge Innovation Center, OEM Automotive, Nabisco, Campbell's, and AT&T. Education: Dartmouth (BA, Economics) and University of Chicago Booth (MBA, Marketing & Finance).

What Kellogg Added

In September 2026, I completed Kellogg School of Management's Executive Education program in "AI-First Marketing Strategy" — the latest marketing methods and a complete framework for using AI to connect your marketing into one system. It covered up-to-the-minute insight gathering, segmentation, targeting, content development, execution, and measurement. Every result feeds continuous improvement, with human judgment and governance throughout. I'm familiar with today's AI tools and vendors, from affordable to advanced, and where things are headed, including AI agents. I also studied how companies like Coca-Cola, L'Oréal, Spotify, Sephora, Morgan Stanley, and many more put AI to work. Now I apply everything I've learned to your business, sized to your budget, working alongside your IT team or with my own technical partners.

Direct, Not Handed Off

I work alone by default, and bring in the right partner when a project needs more hands or deeper technical work. You work directly with a seasoned marketer, not a junior account manager or a team that keeps changing. And I stay through the work and through measuring the results.

Let's Talk About What's Actually Going On