How We Can Work Together
4 ways in. Start with the one that matches your biggest problem right now.
You don't need a full AI system overhaul to get started. You decide what the AI does — it doesn't decide for you. Each of these can stand alone as a first project, sized to the problem you have, not the enterprise build you don't want yet. Not sure where to start? A quick audit or workshop can pinpoint your biggest priority first.
AI Marketing Systems
Get more from your AI tools — keep what works, cut what doesn't, add what's missing.
This isn't a claim that I personally build enterprise technical infrastructure — I don't, and I'll tell you plainly when a project needs that kind of build-out. What I bring is marketing judgment to the systems question—what matters, which tools are worth keeping, and how a few connected pieces, sized appropriately to your team, can replace a pile of separate, disconnected tools.
Where a project genuinely needs deeper technical or data work, I bring in a named partner rather than stretch past what I can credibly deliver myself.
What this looks like:
An audit of your current AI tools and workflow, a plan for what to keep, cut, add, or connect, and a first practical step your team can execute without waiting on IT.
Research & Insights
Know what's true about your customers — not what a survey says people think.
300+ research initiatives across a 25+ year career, grounded in evidence, not guesswork or opinion. That means finding who's the best fit and most ready to buy now — not another dashboard nobody acts on.
What this looks like:
A focused research project built around your most pressing question — who your best customers are, what's recently changed in your market, or why your marketing isn't driving results.
Strategy & Messaging
Clarify what makes you different — and bring it to life in words, images, and experiences that connect.
This is where 25+ years of brand and positioning work lives — Renaissance Hotels, Marriott, Southwest Airlines, Gurtin Fixed Income, Angel Oak Companies, American Girl, and more. Positioning and messaging that build a strong emotional connection with your customers. We sharpen that work with the latest AI tools that capture up-to-the-minute customer data, so instinct is backed by evidence.
What this looks like:
A positioning and messaging project — anywhere from a full target customer and positioning foundation to a focused messaging refresh for one product or campaign.
Measurement & ROI
Know what the marketing actually did — not just what it produced.
Across 25+ years of Client and Agency-side work, measurement has always been part of the job — knowing whether a strategy moved the numbers that mattered. My recent Kellogg training added how to build continuous measurement and ROI feedback loops into your insights, strategy, and creative, so your marketing keeps improving with up-to-the-minute data. It is not heavy, complex attribution modeling, marketing-mix modeling, or an enterprise analytics build — when a project needs that, I bring in named analytics partners.
What this looks like:
A clear measurement plan tied to the strategy work already underway, so you have a real answer when leadership asks what's working.
How Engagements Start
Start Small. Build on the Results.
Every engagement starts with your biggest problem — one focused project, with results your team can put to work right away. Each project then sets up the next. Not sure where to start? A quick audit or workshop can pinpoint your biggest priority first.
FAQ
Questions Worth Asking Yourself Before You Start
What kinds of companies do you work with?
Companies of all sizes and budgets, across industries, B2B and B2C, that share a similar problem — more AI tools than ever, all disconnected, and less clarity about whether any of it is working. Some need help turning their AI tools into a working system, including the latest tools that capture up-to-the-minute customer insights. Others need help finding their best-fit customers, sharper positioning and messaging, or a clear way to prove their marketing ROI. And some just need help figuring out where to start.
What if we don't have the budget for a big project or expensive AI technology?
You don't need a big project to get started. We begin with one focused project — AI systems, insights, strategy and messaging, or ROI and measurement — with results your team can put to work right away, and each project sets up the next. You don't need expensive AI technology either. Often, it's about getting more from the AI tools you have, plus a few affordable additions where they help.
How is this different from my agency or a big consultancy?
They're typically selling you their “one-size-fits-all” tool that’s not suitable, a fancy-sounding theory that's not actionable, or a padded team billing hours without clear value. I do the tangible marketing work with you, directly — completely transparent.
Why trust one person instead of a firm?
You get me, directly — a seasoned marketer, not a junior team or people who've never run marketing themselves. If a project needs more hands, I bring in the right specialist partner. Completely transparent — you always know exactly who's doing the work, how, and who you're paying for.
Isn't this just another fake blueprint pitch?
No. No hyped-up, "perfect" long-term plan that claims to cover everything, then a disappearing act, leaving you to fill in the gaps alone. No 90-day false promises to build an entire system. Instead, we start small, with your biggest problem — one focused project, with results your team can put to work right away. Each project then sets up the next.
Do you have case studies?
Yes, two kinds. First, 25+ years of my own brand strategy, positioning, and research work for companies like Marriott, Southwest Airlines, and Gurtin Fixed Income. Second, in-depth case studies from my Kellogg training on how companies like Coca-Cola, L'Oréal, Spotify, and many more put AI to work. I'm happy to walk you through the ones most relevant to your business.
Not Sure Where to Start?
Tell me what's going on, and we'll figure out where to begin.